Data-Driven Creativity in Marketing
At first glance, “data-driven creativity” might sound simple: blend data with creativity, apply analytical methods, and voilà — innovative work emerges.
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SPCSHP is officially joining the next generation creative, technology and media company unlocking global scale for its crew and clients.
Advertising Week
Unhinged Marketing, The New Authenticity
Gen Z and younger Millennials see through traditional marketing, which has lost its appeal.
This week’s edition of Agency Advice asks industry chiefs the literal million-dollar question: what’s their secret to winning a pitch? And in the arms race to impress a potential client, how much is too much?
We Built This Brand
Shooting for Stars & Solving Problems with Lizz Behler
Nothing inspires imagination quite like a spaceship. On this episode of We Built This Brand, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP.
SPCSHP announces a new round of promotions, elevating eleven team members to elevated titles
Advertising Week
Data-Driven Creativity in Marketing
Blend data with creativity, apply analytical methods, and voilà — innovative work emerges.
AI remains a focus, but there are a host of other ways advertising will come to life this year
3 insights that distinguish Gen Alpha from preceding generations
AI, personalization, bolder creativity and a renewed focus on DEI are among the trends ad leaders expect (or hope) will come into play in 2025
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