IRC
The power of welcome
Problem / SOlution
Our world would be a far different place if refugees were never embraced and offered refuge. From art and science, to film and business, to communities across the globe, when refugees are welcome, their contributions shape our world for the better.
We partnered with the International Rescue Committee to produce a global campaign for World Refugee Day that would inspire the public to renew their commitment to supporting — and welcoming — refugees.
Focus on the past to change the future
To read each letter, we enlisted people from all walks of life — including A-list celebrities Lena Headey, Mandy Patinkin, and Keegan-Michael Key — cut together to create a powerful tribute for all refugees and global call for welcome.
Displaying loss at the Metropolitan Museum of Art
Within an experience highlighting the works of art created by refugees, a centerpiece painting by Marc Chagall, was shrouded from view to make an unmissable display of loss. It was the first time in the museum’s nearly 200-year history for such a stunt. In the UK, a similar activation in the V&A and across the Tate’s four galleries spotlighted works by artists who fled conflict or persecution.
Inspiring action
Full-page ads on IRC.com, The New York Times and the UK’s Gardian newspaper drove readers to commit to signing up and joining in standing for a world that always welcomes and supports thje rights of refugees.
Bringing our message to the world
A one-day billboard in Times Square, along with subway OOH placements, brought our message to the world in a way that couldn’t be missed on World Refugee Day.