Data-Driven Creativity in Marketing
At first glance, “data-driven creativity” might sound simple: blend data with creativity, apply analytical methods, and voilà — innovative work emerges.
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American Dairy Queen Corp., which owns and operates Dairy Queen restaurants, has hired independent shop SPCSHP as its U.S. creative agency of record.
Raphael Bouquillon, vice-president of account management, SPCSHP shares his thoughts on conquering Cannes.
‘Where Travelers Go’ features vignettes of different global destinations with experiences for every kind of traveler.
4A's SmartBrief
SPCSHP shows "Where Travelers Go" with Chase
SPCSHP created a "Where Travelers Go" campaign for Chase Travel that spotlights the benefits of being a Chase Sapphire member and is running across digital, social and out of home, including Times Square billboards.
Independent creative agency Big Spaceship is relaunching as SPCSHP (pronounced “Spaceship”) to usher in a new era, one centered on new and upleveled services, and a community-driven approach at its core.
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